Olympia Entertainment and Palace Sports & Entertainment are launching 313 Presents, a new joint venture that will oversee events at several Detroit-area venues.
This fall, the NHL’s Detroit Red Wings–owned by the Illitch family–and the NBA’s Pistons–owned by Tom Gores–moved into the new Little Caesars Arena in downtown Detroit. With that move, Illitch’s Olympia and Gores’ PS&E are now forming a new joint venture that will be based at Little Caesars Arena.
Dubbed 313 Presents, the joint venture will handle event booking, production, and marketing and public relations for six venues in the Detroit area. That slate of venues includes Little Caesars Arena, along with Comerica Park (home to MLB’s Detroit Tigers), DTE Energy Music Theatre, Fox Theatre, Meadow Brook Amphitheatre, and Michigan Lottery Amphitheatre at Freedom Hill.
The search to find a permanent leader for the venture is underway, but plans for 313 Presents are taking shape. More from The Detroit Free Press:
Olympia Entertainment president Tom Wilson — a former Palace executive himself — will act as interim head of 313 Presents as the company hunts for a full-time boss.
The entity 313 Presents will be a freestanding operation, initially employing about 40 people for work ranging from accounting to publicity, drawn from the existing staffs of Olympia and PS&E. The new company’s offices are under construction at Little Caesars Arena and are expected to be ready in November.
Olympia Entertainment, based in the Fox Theatre building, will carry on with other roles it already handles, including business operations for the Red Wings, venue sales and sponsorships, and duties such as security.
Major tours are typically booked and routed by national promoters such as Live Nation and AEG Live, and 313 Presents will be working with them on those Detroit dates, just like PS&E and Olympia before it.
The Pistons and Red Wings arrived at Little Caesars arena this fall after departing their previous homes, the Palace of Auburn Hills and Joe Louis Arena, respectively. Those two venues are now closed, as Joe Louis Arena staged its last ticketed event in July and a Bob Seger concert in September is to be the last event held at the Palace.