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Milwaukee Admirals Thriving at UW-Milwaukee Panther Arena

Milwaukee Admirals

In their first season at UW-Milwaukee Panther Arena, the Milwaukee Admirals are benefiting from their new environment.  

Prior to the 2016-17 AHL season, the Admirals confirmed that they would be moving from the BMO Bradley Harris Center to UW-Milwaukee Panther Arena. As part of that decision, the Admirals struck a 10-year agreement to use UW-Milwaukee Panther Arena.

The Admirals’ arrival prompted a series of improvements to UW-Milwaukee Panther Arena, including new locker rooms, overhauled seating, upgraded Wi-Fi capabilities, expansions to the team store, and numerous other changes. Thus far, the Admirals are benefiting from the move, as the team is reporting upticks in revenue and attendance. More from the Milwaukee Business Journal:

The Admirals paid attendance is up 6.3 percent through 13 games so far at the Panther Arena in downtown Milwaukee to 52,276 compared with 49,173 a year ago. For two home games during the week between Christmas and New Year’s Day alone, attendance jumped 39 percent over the previous season, the Admirals said.

Admirals officials said fan response to the premium viewing areas the team added at Panther Arena has been positive.

The team created a suite between the two team benches near center ice and built the U.S. Bank Club adjacent to the north goal. With 25 games to go, the Admirals say they are at 90 percent capacity combined in the two areas.

Prior to this move, the Admirals had played at the BMO Bradley Harris Center since 1988, when they were members of the International Hockey League.

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