Naming rights for the BMO Harris Bank Center, home of the Rockford IceHogs, have been extended another five years. Rockford Area Venues and Entertainment (RAVE) and BMO Harris Bank announced the agreement, which will run through June 2022.
The original naming deal agreement with BMO Harris Bank was announced in August 2011. Prior to that agreement, it was known as the Rockford MetroCentre.
“Continuing to support and stay active in the Rockford community is very important to us,” said Andrea Ward, Market President, BMO Harris Bank in a press statement. “We are proud to extend our partnership for another five years and are also excited to continue giving back to the Rockford community working together with our community partners to meet this endeavor.”
“We couldn’t be more excited about our partnership extension with BMO Harris Bank,” said Troy Flynn, Executive Director of RAVE in a statement. “The BMO group has been an outstanding partner in our Rockford community and an exceptional team to collaborate with on and off the Ice. We are looking forward to rolling out additional elements to our guests that will make the customer experience here at the arena event better in the upcoming season.”
The new naming rights agreement will grant additional branding opportunities. BMO Harris Bank customers will now have their own entrance to the arena, which will be open for all IceHogs games as well as select non-hockey events.