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New Naming Rights Deal for Nassau Veterans Memorial Coliseum

Nassau Coliseum

Boy, this is a mouthful: when the former home of the New York Islanders reopens after a renovation, it will be called Nassau Veterans Memorial Coliseum Presented By New York Community Bank after a naming rights deal takes effect.

With a name like that, you can bet on one thing: most fans and most media outlets will pretty much ignore the full name and keep calling it the Nassau Coliseum. However, Brooklyn Sports & Entertainment — which is developing the Coliseum and an adjoining entertainment district — was pretty confined in naming rights options, as the deal with the county mandates the inclusion of Nassau Veterans Memorial Coliseum in any team name. And the bigger part of the deal for New York Community Bank may have been the exposure in the entertainment district. From Newsday:

The 77-acre Coliseum plaza, which will include shops, restaurants, a movie theater and a nightclub, will be known as “NYCB Live” with a new marquee to be erected on Hempstead Turnpike early next year.

The cost of the naming rights and the length of the agreement were not disclosed.

In 2014, Yormark told Newsday he was looking for a naming rights partner that appealed to Long Island’s “active lifestyle.” But as the process continued, Brooklyn Sports targeted companies with close ties to Long Island that would promote the arena and the plaza, he said.