A little history here. True North began its corporate life as the owner and operator of the IHL’s Manitoba Moose, imported from St. Paul, Minn., after the NHL’s Minnesota Wild was established as an expansion franchise. When the Atlanta Threshers became available, the Moose brand was shuttered. In March, the Jets and True North announced that the St. John’s IceCaps would be moved from Newfoundland to Winnipeg. (It remains to be seen whether MTS Centre is a permanent home or not; the team has pitched Thunder Bay officials on a new arena and presumably the Moose as well.)
True unveiled the team’s primary, secondary and wordmark logos, as well as the home and away jerseys for the 2015-16 season:
Sharp-eyed folks will see the use of the old Moose logo with a new color scheme, changes made by the original logo designer, David Mann. As the official affiliate of the Winnipeg Jets, the Moose have adopted the colors of the Winnipeg Jets and will wear the Winnipeg Jets home and away jersey templates. Per AHL rules, the Moose will wear their white jerseys at home and dark (navy) jerseys on the road.
“We are thrilled to have the opportunity to bring the American Hockey League back to Winnipeg,” said Mark Chipman, Chairman of the Board for True North Sports & Entertainment. “Given the support that our fans have demonstrated for the American Hockey League and Manitoba Moose in the past, coupled with the interest our fans have in our Winnipeg Jets prospects, we have no doubt there will be a strong interest in our season seat campaign. It is with great anticipation that we look forward to showcasing the future Winnipeg Jets in an AHL environment, right here in Winnipeg.”
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