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New for 2010: Scheels Arena

Fargo ForceThe Urban Plains Center is now Scheels Arena, as naming rights to the Fargo facility are bought by the Upper Midwest sporting-goods retailer.

Terms of the sale were not disclosed.

Scheels is headquarted in Fargo and had explored buying naming right to the facility before it opened a year ago.

The arena’s primarry tenant is the Fargo Force (USHL).

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