Pepsi Bottling Group will pay $1 million over 10 years for pouring rights to Wichita’s new Intrust Bank Arena.Pepsi Bottling Group will pay $1 million over 10 years for pouring rights to Wichita’s new Intrust Bank Arena, in a deal announced yesterday.
The deal, negotiated by the Superlative Group, is fairly impressive given the poor economy. The deal is the latest of naming-rights and sponsorship rights for the new arena hammered out by Superlative, including naming-rights deal with Intrust Bank ($7.5 million over 25 years, as well as $1.25 million for a suite and tickets), Cessna Aircraft Co. ($2 million over 20 years for exterior naming rights, as well as $1 million for seating and tickets) and Spirit AeroSystems ($2 million over 20 years for interior concourse naming rights and $1 million for seating and tickets).
