Huntington Bank and Olympia Entertainment have come to terms on a multi-year agreement that makes the bank a landmark partner at Little Caesars Arena. As part of the agreement, Huntington Bank is now the official consumer banking partner of the Detroit Red Wings, and will receive the naming rights to the arena’s northwest entrance.
In addition, Huntington will brand the exclusive Little Caesars Arena Legends Club, with a capacity of 132 people. In keeping with the tradition of the Legends Club at Joe Louis Arena, it will feature an upscale atmosphere with deluxe seating, an all-inclusive premium buffet and domestic beer and wine bar at each event, private restrooms and concierge services. Huntington will have ATM exclusivity at the Legends Club and within the northwest entrance area.
“We are passionate about our Detroit customers and know how much the Detroit Red Wings mean to this city and region, as well as to loyal fans across the state and beyond,” said Sandra E. “Sandy” Pierce, Huntington’s chair of Michigan, senior executive vice president, Private Client Group and regional banking director. “This relationship with the Ilitch organization and Olympia Entertainment helps further demonstrate Huntington’s long-term commitment as a company invested in Michigan, where we offer the largest branch network and support small businesses as the largest Small Business Administration lender statewide.”
Huntington also will sponsor the Huntington Bank Red Patrol, a group of brand ambassadors that will help enhance the game experience and bring the Red Wings and Huntington brands out to community events.
The partnership extends to the legendary Fox Theatre, where Huntington will also have ATM exclusivity as well as signage elements.
“We are delighted to have Huntington as one of our Landmark Partners at Little Caesars Arena,” said Tom Wilson, president and CEO of Olympia Entertainment. “Huntington is an exceptional brand, and we look forward to our partnership as we develop exciting new initiatives together.”