As part of his eSports portfolio, Milwaukee Bucks co-owner Wes Edens is expected to establish FlyQuest in the near future.
Last month, it was reported that Edens was entering the eSports field with his purchase of Cloud9 Challenger‘s spot in the League Championship Series as well as several player contracts. It was another step in the crossover between major sports and eSports, which became something of a growing trend in 2016.
Edens and his Fortress Investment Group are taking more steps following the purchase, as the FlyQuest brand is expected to be rolled out within the next few weeks. More from ESPN.com:
The team will feature only one esports team upon launch, the League of Legends team that Edens and the group purchased from Cloud9 for $2.5 million in December. The group is also expected to look at various other potential esports investments throughout the year but has yet to settle on any other form of expansion, sources say.
FlyQuest will be their first outing into esports after having acquired the Milwaukee Bucks, in tangent with hedge fund manager Marc Lasry, in 2014. To help run the FlyQuest brand, the team has picked up Eden’s son Ryan, as well as Fortress Investment Group managing director Sarah Watterson, who has worked closely with the Bucks franchise over the past few years.
As noted earlier, Edens was not the only person with ties to the NBA to venture into eSports last year. In September, the Philadelphia 76ers became the first north american major sports franchise to acquire an eSports team.
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