We have a new naming-rights partner for Inglewood’s Forum, as Kia becomes the naming rights and official automotive partner of the venue in the United States dedicated to music and entertainment.
It’s the first U.S. naming rights deal for the automaker.
The Kia Forum annually hosts the biggest names in music and entertainment, award shows, boxing, mixed martial arts, wrestling and more. It has been a SoCal destination for 55 years and as further proof of its impact on the region and industry, the venue was presented with the L.A. Conservancy Preservation Award in 2014 and honored at the 2021 Pollstar Awards as “Arena of the Decade.”
“Kia America is proud of our history in Southern California going back to the establishment of our US Headquarters here in 1992, and so we all celebrate now being part of one of the most historic, and emotionally-connected live entertainment and sports venues in California – if not the world,” said Russell Wager, vice president, marketing, Kia America, via press release. “We are thrilled to be a part of the entertainment and excitement of live music and events at the Kia Forum moving forward.”
“We’re proud to partner with Kia and weave together our history with an innovative future, while continuing our dedication to the SoCal community,” said Geni Lincoln, GM and SVP Live Events, the Kia Forum, via press release. “We look forward to merging the entertainment and automotive industries, broadening our mutual commitments to diversity, sustainability, and creativity.”
The Fabulous Forum, as it was known informally in the past, once hosted the Los Angeles Lakers (NBA) and Los Angeles Kings (NHL). After the opening of Staples Center, the venue was used temporarily as a church before being converted to strictly a music/entertainment venue.
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