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Rebranding: Sprint Center is now T-Mobile Center

The former Sprint Center in downtown Kansas City is now T-Mobile Center, as a telecom merger yields a new name and branding for the popular venue.

The naming-rights deal, which runs through 2032, was announced by T-Mobile and ASM Global, which manages the facility. T-Mobile Center joins other venues sporting T-Mobile branding, including T-Mobile Arena in Las Vegas, T-Mobile Park in Seattle and Distrito T-Mobile in Puerto Rico.

The above is a rendering; initial signage updates arevexpected to go up this August.

“I couldn’t be prouder to announce T-Mobile Center and show the Kansas City community that we’re deeply invested in the home of our second headquarters. We’re proud to be with you, and when it’s safe to re-open, we’re bringing you some incredible Un-carrier experiences,” said T-Mobile CEO Mike Sievert said via press release. “Kansas City has a rich culture, known for live entertainment, sports, a thriving arts scene and my personal favorite, Kansas City BBQ, and we are honored to help bring it all to life in T-Mobile Center well into the next decade! Get ready for a good time!”

“We’re thrilled to team up with one of the world’s most innovative and fan-focused partners in T-Mobile to offer amazing entertainment experiences in Kansas City,” said Bob Newman, President and CEO of ASM Global. “As the anchor of a vibrant entertainment district, T-Mobile Center will welcome guests from throughout the world for the best of live entertainment, family and sporting events.”

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