The St. John’s IceCaps (AHL) have a high-class problem: after selling 4,500 season tickets, sales have slowed down because most people assume there’s limited or no ducat availability. Not so, says management.
In fact, the team is adding more season-ticket capacity by removing an alcohol-free designation from two sections, making them more attractive to season-ticket buyers. Plus, the team is throwing flex packs into the mix, hoping to attract fans who perhaps couldn’t afford full season tickets.
The ticket sales have been nothing short of amazing. The city’s previous experience with AHL hockey ended badly after the Toronto Maple Leafs moved their affiliate from Mile One Centre to Toronto. A QMJHL failed to draw many fans, as well.
It’s already shaping up to be a good year for the AHL: Despite the loss of Winnipeg to the NHL, the unexpected market strength in St. John’s should help make up for the loss. The AHL schedule is expected to be released today.
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