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AEG, Kroenke Sports Enterprises to team up to run Broomfield arena

AEG will handle the bookings, while Kroenke Sports Enterprises will manage the facility.

Arena giant AEG and local firm Kroenke Sports Enterprises are teaming up to manage the financially troubled Broomfield (Col.) Events Center.

AEG, one of the largest promoters and booking agents in the world, will handle the event bookings. Denver-based Kroenke Sports Enterprises, which managed Pepsi Center and owns NBA and NHL arenas, will handle the day-to-day operations of the $60 million arena, left without a manager after the original management firm bailed on the property in January.

It's not a done deal: the Broomfield Urban Renewal Authority approved the plan, but a contract must be worked out in the next 45 days.

The previous management had tired to focus on sports as a draw for the arena, bringing in CHL and NBA D-League franchises. However, as an independent in a crowded market, the Broomfield arena was a hard draw for other events. The new plan is to focus on traveling shows suitable for the 6,000-seat arena and deemphasize the sports: the D-League team is headed to Texas, while the future of the Rocky Mountain Rage (CHL) is in doubt as well.

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