The home of the Toronto Marlies (AHL) is being renamed, as Maple Leaf Sports & Entertainment (MLSE) and Coca-Cola have agreed to a naming-rights deal for Coca-Cola Coliseum. Known until this agreement as Ricoh Coliseum, the arena’s name is changing as the result of a 10-year partnership between Coca-Cola and MLSE. (more…)
Tag Archives | Toronto Marlies
Maple Leafs: Marlies Successful on Development, Business Levels
Originally the Toronto Maple Leafs (NHL) launched the Toronto Marlies (AHL) to save money, but soon discovered that by investing in a top farm team, there was an ROI both financially and in player development results. (more…)