The latest project at Little Caesars Arena is prompting a reaction from social media users, some of whom are taking exception to the logo painted on the venue’s roof.
As it comes closer to its opening later this year, Little Caesars Arena is undergoing some key projects on the construction side. One of those involves in the roof, where the Little Caesars Pizza logo is being painted as a tie-in for the company’s naming rights agreement.
When design plans for the new arena were unveiled in 2014, preliminary renderings depicted the roof with a red color scheme that boldly depicted the logo of the NHL‘s Detroit Red Wings (one of those concepts is shown above). That was, of course, before the arena had secured a naming rights partnership with Little Caesars Pizza, and before it was revealed that the venue was also slated to become the home of the NBA‘s Detroit Pistons.
What the finished roof will look like is becoming a bit clearer, as social media posts released earlier this week showed off the progress that was taking place on the project:
Standing at 243 feet tall, the largest Little Caesar in the world is currently taking shape on our roof. #LittleCaesarsArena 🍕 pic.twitter.com/RBnuQKhjBV
— Little Caesars Arena (@LCA_Detroit) July 11, 2017
As the Little Caesars logo atop the arena was revealed, social media users weighed in, with some on both Twitter and Facebook expressing their disappointment in the design. The Detroit Free Press has highlighted a few reactions:
“(What) happened to the Red Wing logo that was supposed to be up there?? This is disappointing,” one Red Wings fan wrote.
Another Twitter user announced that he was “officially embarrassed to be a fan of the Detroit Red Wings this really sucks!”
One Facebook user said he felt tricked.
“Sure doesn’t look like the B.S. they shoved down the public’s throat that honored the” Red Wings “with the cool logo and red roof. We’ve been baited and switched.”
Not all of the reaction, however, came down against the logo, as The Free Press also cites some positive feedback. Little Caesars, which–like the Red Wings and Little Caesars Arena operator Olympia Entertainment–is a holding of the Illitch family, was announced as the naming rights sponsor in April 2016. Its agreement featured several branding opportunities, including the logo on the arena’s roof.
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