As they plan renovations to Phillips Arena, the Atlanta Hawks say that their vision for the project includes amenities that will attract younger fans.
Recently the Hawks and the City of Atlanta announced plans for a multi-phased, $192.5 million renovation to Phillips Arena. The venue, which first opened in 1999, will receive significant technology upgrades as well as more social spaces, improved food and beverage, and overhauled seating areas.
According to Hawks CEO Steve Koonin, the upgrades are intended to make Phillips Arena more appealing to millennials. More from the Atlanta Journal-Constitution:
In part he envisions borrowing ideas from other places. Lots of bridges and walkways, for example, a la Ponce City Market. Plenty of standing room where people can hang out. Unique combinations of seating.
“This isn’t going to be stack ‘em high and load ‘em in, but very much about social engagement,” he said.
There will be everything from clubs to white-tablecloth restaurants in the arena. “We are going to have a whole litany of amenities that talk to today’s fans.”
The makeover also will include things not done before in arenas, Koonin assured me, though he declined to get specific.
Across the arena landscape, there is a major emphasis on technology, not only in new arenas, but in renovations as well. For the Hawks, the renovations to Phillips Arena are unique in that they are coming at a time where teams across Atlanta are upping the ante when it comes to their facilities.
The Braves and Falcons will move into new venues–SunTrust Park and Mercedes-Benz Stadium, respectively– next year, and both teams are touting the modern technology that will come with those developments. Georgia State University, meanwhile, is planning a significant conversion of Turner Field to a football stadium, which is the anchor of a project that includes a new baseball facility as well.
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